Role: Creative Strategy, Social Strategy, Influencer Strategy

Ask: Launch Paco Rabanne’s new futuristic fragrance, Phantom on TikTok

Opportunity: Drive awareness for the fragrance by creating a futuristic in-app content experience

Approach: Given the fragrance’s robot-shaped bottle, I devised a multifaceted creative strategy to immerse viewers in “The Phantom Universe”, aka the universe the Phantom robot lived in. We tasked our most visionary creators globally to conjure their interpretation of the universe within a high-concept content series.

Results: The campaign exceeded platform benchmarks and client goals for success, driving both awareness and sales lift.