While Wendy’s Roast Challenge was a slam dunk for brands looking to siphon some edgy TikTok clout, it fell flat for TikTok users. Let’s dig into why.

With creator marketing, there’s the constant fear of consumer retaliation towards sponsored content. However, if handled effectively, this level of audience awareness can actually be a powerful tool.

TikTok holds just as much space for the small moments as it does for the big ones so don't be afraid to think small…really small.