Role: Creative Strategy, Social Strategy,
Ask: Expand Clé de Peau Beauté’s audience through TikTok by leveraging their newest spokesperson, Martha Stewart.
Opportunity: Have Clé de Peau Beauté bring Martha Stewart to TikTok by launching her official account.
Approach: We tasked CDPB to negotiate a revised partnership with Martha, securing exclusive rights to sponsor the launch of @marthastewart on TikTok.
From there, we advised on a creative strategy to develop an organic content series in collaboration with Whalar, with each asset grounded in a distinct vibe or trend within the beautyTok landscape.
Results: The campaign ended up becoming the client’s best-performing social and marketing campaign for the US, beating brand lift beauty category benchmarks by 222% (Kantar).
78M Views
43 Press Articles
3B+ impressions
+10ppts sales growth across total prestige makeup market