Role: Creative Strategy, Social Strategy, Creator Strategy

This was Buxom’s first time activating on TikTok and as such, I wanted to deliver a robust creative strategy that would not only showcase their newest product launch in the most eye-catching light but also tie it all back to the brand’s signature energy of confident sensuality.

We developed a custom-branded musical sound to heighten the sensorial aspects of the application process, giving our creator partners the reign to bring their personal ideas of sensual confidence to life in ways that felt authentic to themselves and their followers. The campaign was a success and we used our learnings from it to inform the creative approach for their next launch.