Role: Creative Strategy, Social Strategy, Creator Strategy
While 2020 brought our spirits down, it also lowered the bar for accomplishment. In this campaign, we aimed to elevate those small moments of momentum, simultaneously acknowledging and nurturing users on an emotional level.
This campaign was one of the first beta tests of TikTok’s In-Feed Hashtag Challenge product. What’s more, is that this was the first creative strategy I sold at TikTok back when I was a wee Planner. Ahh, sweet( and nutritious) memories.
